‘Simmer down and pucker up’
Arctic Monkey’s have never really played the part of conventional rock stars. Bursting onto the scene in 2005 with that game changing single and the closely followed debut album ‘Whatever People Say I am, That’s What I’m Not’, they have always been extremely clever with their publicity; disappearing almost completely between albums and then coming back seemingly unannounced with a killer single. This time is no different.
There were small hints though. ‘Do I Wanna Know?’ was first played live in California last month and was subsequently the opener for their Scandinavian tour. We didn’t get much of a look in over in the UK though until the (really, really cool) video dropped on YouTube this week. Available to download instantly, there was no fanfare, no massive media campaign, no elaborate ‘look and us and our new single‘ interviews or television appearances. In an era in which adverts are constant, we are becoming immune. The truth of the matter is, write a good song and people will listen.
‘DIWK’ comes from the same places are ‘R U Mine?’ – a slow burning dark love song that is as much gloomy as it is charming and somehow balances feeling desperate and lost (‘I dreamt about you every night this week’) with not giving a fuck. The latter probably comes from Turner’s ever brilliant deliverance of lines such as ‘‘…like summat in your teeth?’ and ‘…simmer down and pucker up.’ There’s something about the use of the Yorkshire accent that is utterly delicious when it comes Sheffield’s finest. Funny, because I spend at least a quarter of my life wishing I didn’t have that very same accent yet it’s the one aspect I am so glad the band have never discarded over their (soon to be) five album career.
A thudding beat holds the track together throughout as Turner works his lyrical magic with help from drummer, Matt Helders who echoes the words back. It may not be as obviously catchy as older tracks such as ‘I Bet That You…’ but the band didn’t have anything to prove this time and the effortless feel to the track makes it all the more appealing. Needless to say I am hooked.
Hats off lads, you did it again!
Arctic Monkeys new album ‘AM’ is due for release September 9th and (like I couldn’t be anymore giddy) it will feature a punk-poem by John Cooper Clarke.
Psssh! Watch this video here.